WHY IS IT WORTH THINKING ABOUT BRANDING?
Branding plays a fundamental role in the matter of building reliable and long-term relationship with the customers.
Brand creation is a serious step in the development of each company. But we should mention that not everyone is determined to create a strong brand.
One of the most frequent misconceptions is that branding is compared and confused with advertising and marketing. However, the concept of branding is broader. Brand is strong associations that the buyers have when they hear about your production.
The logo is a sign by which your company is recognized. The right design of the logo guarantees instant recognition - the main advantage in the struggle against the competitors.
The process of making some changes with keeping the associative field of the brand is called redesign or restyling of the logo. This is both a separate process and a component of rebranding.