ABOUT

“Gyumri Gold” is the premium offering from the legendary Gyumri-Garejour company. It was created for those who appreciate lightness, freshness, and high quality in a single bottle. This lager stands out with its golden hue and delicate flavor, achieved through a blend of high-grade malt and select hops. Gyumri Gold embodies the best of modern brewing while maintaining the hospitality and warmth characteristic of Gyumri.

TASK

Our mission was to create a dynamic, vibrant, and colorful advertisement for Gyumri Gold’s sleek new 250 ml bottle. The goal was to capture youthful energy, a festive spirit, and unforgettable moments with friends, where Gyumri Gold becomes the perfect companion. The advertisement targeted an active audience who loves living life to the fullest, being at the center of events, and appreciating aesthetics.

SOLUTION

The Brandon team developed a visual narrative where the main hero is the beer’s freshness and energy. In the video, we utilized fast-paced editing and bright color tones, emphasizing the brand’s signature gold and red palette. We showcased Gyumri Gold in various settings—from loud parties to warm social gatherings—proving it is the ultimate choice for any occasion. Every frame was designed to let the consumer feel the chill and refreshing effect of the beer, creating a bold and memorable brand image in the modern market