Branding plays a fundamental role in creating reliable and long-term relationship with the clients.
Brand creation is an important step in any company’s development.
The aim of branding
The main aim of branding is to create a unique, memorable, and recognizable trademark, the form, content, and message of which are at most consistent with the interests of the target audience, correspond to consumer expectations, are perceived clearly, holistically, draw attention, inspire confidence regarding the product’s/service’s high quality and create a wish to obtain it (buy or order). While creating the brand, it is important to observe the unity of all the elements and components of the trademark, beginning from the name and visualization ending with the content and corporate ethics. They have to complement each other and be interrelated.
The main stages of branding are:
Social media marketing (SMM) has become the inherent part of marketing both in big and small business companies.
Representation in social media solves a number of problems and has its undeniable advantages.
SMM will provide you with:
SMM is just an instrument in reaching the company’s primary goal. The results of SMM promotion will be visible in several months; therefore, it is important to develop a strategy and content plan for at least three months while starting the work.
Website is the face of the company. A competently developed website will help small companies to develop rapidly and involve clients.
You can order:
Website cards have simple design and contain the main information about the company’s activities and available services/products. Corporate websites contain more pages than website cards. It gives the opportunity to publish news, the company’s history, information about partners, and so on. Online stores are websites, which present the company’s whole product line. It is possible to order products and pay through the website. The order is fulfilled within three weeks.
Marketing research is a complex of activities aimed at studying a certain segment of the market.
Marketing research is the targeted collection, processing, and analysis of information aimed at reducing the ambiguity while making management decisions.
Scale and types distinguish marketing research, which is carried out by enterprises every year. Each of them independently defines themes and volume of the research based on available opportunities and demand for information. Therefore, types of marketing research carried out by various companies can differ.
Nowadays, marketing research carried out by domestic enterprises is an exception, rather than a rule.
The reasons are:
Instability and unpredictability of the development of economic and political situation in the country. As a result, most companies are aimed at obtaining current profit.
Lack of experience in carrying out such research; Local companies’ underestimation of research use.
Research quality depends on observing the basic principles of marketing research: objectivity, precision, and thoroughness.
Objectivity: the necessity of taking into account all the factors and the inadmissibility of adopting a certain point of view until the end of the analysis of the collected information.
Precision: clarity of defining research goals, unambiguity of their perception and interpretation, selection of research instruments, which provide the necessary credibility of the results.
Thoroughness: thorough planning of every phrase of the research, quality of all the operations, professionalism and liability of the research group.
Advertising campaigns will help to promote your company, product or service on the platform, where your target audience is focused.
While developing an advertising strategy, we take into account the following factors:
We carry out advertising campaigns on social media and search systems. It will help you to get close to your potential clients.