The author of iodized drink “Greener” is Emili Hovhannisyan – participant of the “Green marketing” course. “Greener” is an ecologically pure drink, which promotes brain work and improves health.
Design of the bottle, naming and positioning were developed for iodized drink “Greener” in the framework of “Green marketing” course.
The task was to create a sense of purity and freshness in the consumer through the design of the product. In the subconscious of the consumer, dew creates a sense of purity and freshness, and leaves – a sense of natural and organic products. Design was developed commonly and clearly.