The author of iodized drink “Greener” is Emili Hovhannisyan – participant of the “Green marketing” course. “Greener” is an ecologically pure drink, which promotes better brain activity and improves health.
Design of the bottle, naming and positioning were developed for iodized drink “Greener” in the framework of “Green marketing” course.
The task was to create a sense of purity and freshness in the consumer’s mind through the design of the product. Subconsciously, dew creates a sense of purity and freshness of natural and organic products.