PASTERIA

packaging designs

Name: Pasteria
Date: 2017
Project: logo designs and branding

Design of the logo, package, and naming were developed for macaroni “Pasteria.”
Macaroni are a tasty market difficult to deal with, as consumers generally seek to use Italian products, which are already a brand and are associated with quality and taste. The task was to obtain the breath of Italy and transmit it to the consumers through the visual design and name of the product. After long research and search, we chose the name PASTERIA. The basis and main associative root of the word is PASTA.
As for the logo, it was necessary to create an association with an organic product, and we mainly focused on the elements of an ear.

During the development of the package design, we came to the conclusion that the consumer should see the content of the box, and the 80% of the box was transparent. Otherwise, the box could arouse fear and insecurity in the subconscious of the consumer. The colors used in the design of the package are in harmony with the color scheme of the product creating visually attractive and appetizing design. The package is quite simple; it is created with minimal objects and concise balance.




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