ABOUT

“Apache” is one of the most dynamic brands in the Armenian market, constantly surprising its consumers with bold new products. As a youthful and energetic brand, Apache continuously expands its lineup, introducing new, even more intense flavors and modern packaging. Each new product is crafted with high-quality standards, using select potatoes and exclusive spice blends that make Apache a household favorite for both everyday moments and special occasions.

TASK

Our challenge was to create a commercial for Apache’s New Product that stands out through its cinematic and experimental style. The goal was to build a visual narrative that focuses not on a specific flavor, but on the texture, form, and energy of the product itself. The advertisement needed to be highly stylized and distinct, utilizing a "noir" aesthetic to generate curiosity and anticipation among consumers.

SOLUTION

The Brandon team chose a black-and-white visual strategy that highlights every detail and curve of the chips. In the video, we utilized slow-motion shots where the chips dynamically fly through the air and collide, creating striking visual effects. The high-contrast lighting allowed us to showcase the product's quality and freshness without unnecessary distractions. Combined with rhythmic yet understated music, we produced a commercial that presents the new arrival as a premium and unique product, focusing purely on aesthetic appeal.