ABOUT
The "Gyumri-Garejour" company, established in 1970, is one of Armenia’s largest beer producers. Over the years, the company has modernized its production facilities, incorporated innovative technologies, and crafted new flavors. The beer is produced by top professionals using high-quality, natural ingredients and traditional recipes. The key ingredients include malt, hops, yeast, water, and a touch of brewer's love, enhanced by a hint of Gyumri humor. Notably, the local water significantly contributes to the unique taste of the beer due to its optimal chemical composition for brewing.

TASK
We were entrusted with the task of advertising Gyumri-Garejour’s latest product, Gyumri-Gold beer, now available in a sleek 250 ml bottle. The advertisement had to be dynamic, vibrant, and colorful, capturing the energy of a lively, youthful crowd. Our goal was to reflect the spirit of celebration, friendship, and unforgettable moments, where Gyumri-Gold becomes the perfect companion. Whether it's parties, festivals, or casual meetups, Gyumri-Gold is brewed for those who live life to the fullest.

SOLUTION
Our team took on the challenge of translating the rich flavor and tradition of Gyumri into a visual story that resonates with beer lovers. Every shot and scene has been carefully crafted to reflect the brand's identity, creating a compelling narrative that speaks to its local roots and loyal customer base. In the commercial, we showcased Gyumri-Gold beer in a variety of settings, proving it's the perfect choice for every occasion—whether it's the excitement of a heated sports game or the warmth of a friendly gathering. Throughout the ad, the brand’s signature colors—gold and red—were carefully maintained, highlighting the beer’s rich heritage and vibrant appeal.