Content formats for SMM continue to evolve rapidly. Some formats lose relevance, while others gain popularity and spread quickly. In today’s Brandon marketing agency blog, we discuss the most effective content formats that should be part of your marketing strategy for social media.
Up to 87% of surveyed marketers reported actively working with video content on social media. Video and text remain the most effective content channels, mentioned by 84% and 57% of respondents, respectively. They are followed by motion graphics (40%) and static images (33%). The least used format is audio, mentioned by only 16% of participants.
If you want your marketing agency to increase engagement and reach, focusing on short, engaging videos should be at the top of your marketing strategy.
Marketers see posts (66%) and stories (63%) as the most effective SMM tools, while reels follow closely behind, with 53% of respondents rating them as effective.
Stories are particularly powerful for real-time interactions, while posts help in building long-term brand presence. Incorporating both into your content plan will enhance your overall marketing strategy and keep your audience engaged.
Recent changes in advertising laws have influenced various aspects of SMM communication, including blogger collaborations. Experts note an increase in influencer integration prices (42%), a decrease in the originality of such ads (21%), and a decline in their effectiveness (17%).
When crafting your marketing strategy, it is crucial to consider these changes, budget for influencer collaborations wisely, and adjust your communication tone to maintain authenticity in your content.
Despite the growing popularity of AI, up to 50% of surveyed SMM managers do not use neural networks in their workflow. Of those who do, most use them rarely (27%) or very rarely (9%), while only 14% report using AI frequently.
Among the tasks where AI is used, text creation (56%), static image generation (40%), and video creation (36%) are the most common. If your marketing agency is not leveraging AI yet, consider exploring its capabilities to streamline content creation and stay ahead of competitors in your marketing strategy.
We hope these statistics will help you make informed decisions about content formats and keep your social media strategy aligned with current trends. Stay tuned to Brandon’s blog for the latest insights in marketing, branding, and digital trends to help your marketing agency grow and thrive online.