HubSpot has launched the first page of its 2025 rebrand, spotlighting the Customer Agent—a flagship AI tool designed for enhanced customer support. Developed by Form & Function Agency, this page integrates custom modules like peek-a-boo CTAs, animated chat widgets, count-up stat cards, and vertical testimonials. It seamlessly blends motion, modularity, and HubSpot’s refreshed design system to create an engaging, interactive experience[1].
This redesign emphasizes interactivity to showcase AI capabilities, resolving over 50% of support tickets automatically and reducing closure time by nearly 40%. Key features include collaboration with Knowledge Base Agent, personalized actions like order status checks, learning from unstructured data, and multi-channel support[3]. For marketers and brands, this signals a shift toward AI-driven interfaces that prioritize user engagement and scalability.
Agencies can draw inspiration for their projects: leverage tokenized design systems for consistency, as HubSpot did to cascade changes platform-wide[5]. This rebrand sets a benchmark for blending AI functionality with compelling visuals, helping SMBs scale support without large teams. As AI evolves, such pages exemplify how innovative design amplifies product impact in competitive markets.