Did you know that the world-famous Danish Lego brand started with wooden toys and eventually grew into a global business empire? Believe it or not, this beloved children’s toy company has faced major crises throughout its history. At Brandon, today’s blog highlights 10 intriguing facts about the Lego brand.
In 1932, Lego’s founder, Ole Kirk Christiansen, began producing ironing boards and wooden toys. By the winter of 1958, the company had patented the plastic construction brick we know today.
In the 1990s, Lego faced its first major crisis. The surge in popularity of computer games led to a noticeable decline in the company’s profits.
Lego’s main factory in Denmark covers approximately 210,000 square meters. The company has 37 major offices in countries such as the USA, Brazil, Switzerland, and South Korea, employing more than 8,000 people.
Lego strictly monitors environmental sustainability, using only non-toxic, biodegradable materials. Pieces are made from sugarcane-based plastic, ensuring they are completely safe for children. Designer mini-figures even have holes in their heads so children can breathe safely if accidentally swallowed.
The brand name "Lego" comes from the Danish phrase “leg godt”, which translates to “play well”.
Since its inception, Lego’s primary buyers have consistently been boys aged 5 to 10.
If you linked all the Lego pieces sold in a single year, the chain could circle the Earth around ten times.
Since the company was founded, Lego has produced over 485 billion pieces as of 2022.
To melt plastic for manufacturing, Lego pieces are heated to 232°C (450°F), ensuring precision and durability.
There are six Legoland parks worldwide, constructed from giant Lego blocks, offering immersive entertainment experiences for all ages.
Lego continues to combine creativity, innovation, and safety to maintain its position as one of the most beloved toy brands in the world.