Your slogan can be described as the combination that opens people’s hearts and minds to your message and ideas. It cannot be some slogan that we want to disseminate to the different followers and supporters. it remains the heart of your brand since it portrays the brand ethos and what the brand stands for. Some tips on what to say in an advertisement can be as follows Some short memorable, suitable words that one can associate with a brand after watching an advert. Who knew a good slogan could bring a lot of people to the polls?
What is the slogan?
A slogan is a component of brand image. It is a strategic weapon that over time builds up the awareness of the brand in the mind of the audience and confidence.
Those words should be chosen as a target and that sentence should open the audience’s eyes. It is similar to the first impression that somebody makes where it is very hard to change this.
Coming up with the right slogan is a task that is quite hard like any other form of artwork, a slogan is an identification of the mission or promise of any brand.
Why are slogans important?
While discoursing on the concept of slogans, it is imperative to accept and recognize them as veritable mouthpieces of the brands that directly communicate with the public. It is about making a certain message stick well in people’s minds not by the constant reminding of the same message but because the actual message planted in the minds of people can be deeply related to people’s lives and their dreams.
Thus, an effective slogan encapsulates what the brand can do for the target clientele. It becomes the embodiment of the brand itself, reflecting the brand’s values and thus making the target market want to engage in it.
For instance, Nike company with its famous advertising motto Just Do It. Nike was not content with simply being an organization that sells sneakers. which meant that instead of being demanding, they wanted the visuals to provoke some action, to carry the essence of athleticism. ‘‘Just do it’’ is not a call to buy. it is all an invitation to join a fraternity, a way of life.
This motto has become such a part of who we are I believe, that it is not just for the product, it is for each and every one of us to be the best we can do in sport and in life. That is why a properly created slogan remains speechless for a long time. it reflects the essence of the brand and spreads it in a manner that will inspire and compel the spectator.
A slogan is more of a replica of the brand aspect, which accompanies it in its endeavors and improves it. Thus, a good slogan enhances the brand name, giving additional nuances that help people remember the brand and associate it with certain qualities.
Business slogans
These are the brand pulses of organizations, which are distillation of the brand in a few words. Suppose you took the essence of what your brand stands for and made it into the song of the summer. Especially, it is still like a handshake between a brand and consumers where the consumers feel that the brand owner knows them at a deeper level.
Descriptive slogans
Have you ever read a slogan and get a feeling & a brief idea about what the whole concept of the brand is all about? It is sort of an advert that uniquely presents what the brand has to offer in a given market without much ambiguity.
Persuasive slogans
These slogans are as if there is someone close to the audience who is friendly and encouraging them to try something new they have never tried before. All of them are said with the intention of presenting the positive outcomes and persuading you why you should use that particular solution.
Creative slogans
The slogans mentioned are aimed at making you laugh or at least drawing your attention. The ones who created an impact that people were able to remember are the ones who practiced differentiation and timely used humor, wit, or creativity in their endeavors.
Emotional slogans
These slogans correlate directly and are designed to influence mood: for instance, to make you happy. They are designed to elicit a long-lasting emotional response; thus numbers build a memorable link not only to what the brand offers, but also to the emotions it triggers.
These are the major categories of slogans, in our following blogs we will discuss How to create a slogan.