In many ways, the future of your project depends on how well you present it. If you fail at this stage, you simply block its development. Many mistakes happen so often that they have become widespread and “invisible.” In today’s Brandon marketing agency blog, we’ll cover the most common mistakes made during presentations and how to avoid them with a clear marketing strategy.
Example:
“We are implementing a CIPE grant project at MRC and are ready to discuss all project points.”
At this moment, your audience is left wondering what CIPE and MRC mean, but they might feel uncomfortable asking. As a result, your key message is lost, and the audience disengages while you keep talking. Speak without abbreviations, or if you must use them, spell them out clearly. The simpler your thoughts, the better your presentation will be.
Example:
“After this project, Brandon will become the leading marketing agency in the world.”
Statements like these may sound nice, but they create distrust and skepticism. Avoid promising magical solutions and making loud claims. Demonstrate that you are a thoughtful entrepreneur who is aware of the risks that always exist, even in the most ambitious projects. Serious projects are built on solid analysis, not just big words.
Example:
“We have unique technology, no competitors, and we will never have any.”
No one wants to invest in a supposedly unique technology because most investors, especially in our region, prefer proven solutions. If you say you have no competitors, it simply means you haven’t looked well enough. If you truly have a unique business, competitors will appear within a week. Always consider this reality in your marketing strategy and projections.
Ensure every element on your slides is aligned and organized. Use tools like PowerPoint’s built-in guides instead of “eyeballing” it, as mathematical precision always wins. Well-aligned images and consistent bullet points build trust and appear more convincing than slides with scattered elements. Avoid excessive styling like bolding every word you think is important. The simpler your slides, the better they support your presentation.
Reading your presentation aloud is a powerful technique. Often, a text that seemed fine in your mind sounds awkward when spoken. Even if you are not preparing a formal speech, read your notes out loud, with pauses, and listen carefully. Are there parts that sound too heavy or complicated? Can you add more relatable, lively examples?
A well-prepared presentation helps smooth the path to your project’s progress and makes your marketing agency’s work more effective. Stay tuned for more practical insights from Brandon’s blog to improve your presentations and your marketing strategy.