The main goal of marketing is to promote business, often using various methods—sometimes even psychological tricks. Even when we believe we’re making smart and profitable purchases, our minds are often guided by marketing specialists.
Common patterns you encounter every day
Complementary products – candy next to tea, shampoo next to balsam. Even if you don’t need it, your eyes may be drawn to the products.
Discount cards and offers via SMS/email – we think we save money, but we often buy more.
Appealing photos and packaging – food photos can mislead, and packaging can hide the actual volume.
Gluten-free and health marketing tricks – products may be sold at higher prices under the “healthy” label.
Celebrity and expert endorsements – we trust products more when promoted by famous people.
Nostalgia marketing – labels evoke memories and pleasant feelings.
Negative emotions – jealousy, fear, or doubt can influence purchases.
Marketing tricks to be aware of
Shrinkflation – reducing weight or volume without changing price.
Label emphasis – “fruit drink” or “meat product” may contain additives.
Feature exaggeration – “cholesterol-free oil,” although all plant oils are cholesterol-free.
Wow effect – unexpected benefits or services often encourage repeat purchases.
Being a conscious consumer helps avoid marketing traps and make smarter decisions.
Follow Brandon’s blog for more insights and read “6 Secrets Behind the Marketing Success of Barbie.”