According to global statistics, 97% of people research information about a business, product, or service online before making a purchase decision, especially when it involves a significant investment.
We understand why you might hesitate to create a website for your business:
- "I don’t understand technology."
- "A website is too expensive."
- "I don’t have the time."
- "My offline business is sufficient," and so on.
However, we also recognize why every business truly needs a website. The specialists at BrandOn, a marketing and branding company, have identified 7 key reasons to explain this need.
You don’t need to be tech-savvy.
To create a website for your business, simply delegate this task to experienced professionals.
Every day, about 6.5 billion people search for information on the Internet, completing around 7 billion search queries. Over 1 million business websites are created daily. However, a survey by leading online marketing agencies shows that 42% of offline business owners still believe their business doesn’t need a website. Although we don’t compile statistics, we see in these figures a clear underestimation by businesses that have not yet embraced modern technology.
I'm still not sure if your business needs a website. When creating business websites, we draw inspiration from global internet search statistics and fully agree with Bill Gates’ famous statement: “If your business is not online, then your business is not working.”
Your business can operate around the clock. A website is accessible and able to handle user requests 24 hours a day, 7 days a week, 365 days a year—no night breaks, holidays, or weekends. With a website, your business can work both during and outside of regular business hours.
A well-designed website creates a powerful first impression. When your business has a thoughtfully designed website with accurate positioning, users gain a positive perception of it. This initial impression often determines whether they’ll choose to purchase from you.
Having a website instantly enhances the credibility of your business. Consumers in the 21st century are skeptical. International research indicates that 76% of people worldwide would not trust companies without a website.
You don’t need technical knowledge to establish a website for your business. For instance, developers at our marketing agency have years of experience in web development and offer different packages to fit varying budgets, making them accessible for all.
A well-designed website can deliver substantial economic benefits, often yielding a higher return on investment than other forms of advertising by:
1. Attracting new customers cost-effectively
2. Providing straightforward ways to build your brand online
All of this is achievable with a relatively low investment in website creation and maintenance. In the long term, having a website saves you time.
A business website serves as an information platform, ensures that your business is correctly positioned, and allows you to manage your brand’s presence. You can optimize your site for search engines, drawing in a limitless number of potential customers.
There are numerous platforms where people can post product comparisons, leave positive or negative reviews, and assign ratings. Having a website helps manage and benefit from these online reviews, which are highly influential to modern consumers.