We all have an idea of what a leader should be like. We use this model as a guide when we want to appear authoritative or manage a group of people. This image includes everything we know about leadership.
The challenge is that embodying it can either inspire people to achieve success or, on the contrary, hinder them. In the end, it affects work efficiency. In BrandOn’s new blog, we’ll discuss what a leader’s image should be like and what steps can help create a truly inspiring figure.
Imagine someone you consider a leader (maybe Elon Musk, if you’re not tired of him yet). Now try to describe this person in words. This mental picture is the leader’s image. It is based on real qualities but is also shaped by others' expectations. The main function of an image is to send a clear message to the audience and inspire people toward a goal.
While this concept was once mostly used in politics, today, working on one's image is essential for heads of state and business owners, organizational leaders, and industry experts. In short, for anyone who wants not just to manage people but to lead them.
Why bother working on your image when you can simply give orders? The truth is that authoritarian leadership is outdated. People want to see meaning in their work, so they expect motivation and inspiration from their leader, not just dry instructions.
When a leader can provide that, employees become more productive, loyal, and engaged. Unlike an ordinary manager, a leader is also a mentor. Their image is associated with success, helps employees stay focused, and fosters positive energy. Such a person not only directs people’s actions but also unlocks their potential.
Of course, there are exceptions where authoritarian leadership is still effective, such as the police, emergency services, or the military. In these fields, quick execution of orders is crucial.
Appearance. It’s the first and most important source of information about a person. A leader’s look should reflect not only their personality but also their mission.
A great example is Margaret Thatcher. Early in her career, her style was ambitious yet unpolished. But as she gained power, her image became more refined.
Speech, body language, communication style, and values also play key roles in shaping a leader's presence.
Ultimately, the goal is to align how people see you with the image you want to project while remaining authentic. PR agencies and image consultants can help, but naturalness and sincerity are key.