Gen Z, born between 1997 and 2012, holds a staggering spending power of $360 billion, according to a 2021 Bloomberg report. This number has undoubtedly grown as more Gen Z individuals enter the workforce.
This blog explores what interests Gen Z, where they spend their time online, and how they shop—helping marketers better reach their target audience.
Growing up in a digital age where social media, instant information, and cutting-edge technology dominate, Gen Z consumers demand more than high-quality products and services. They are open to integrating new technologies into their lives and expect brands to evolve accordingly.
Gen Z already embraces AI in their daily routines. Around 61% have a positive attitude toward AI-generated content on social media. They see AI as a useful tool for simplifying tasks such as editing essays, checking code, and planning trips.
Gen Z is vocal about social and political issues, expecting brands to align with their values. Here’s what they demand from brands:
Silence is no longer golden. Brands must define their values and align them with their audience’s interests, all while navigating the broader political and cultural landscape.
For Gen Z, social media is a battleground for trust. Any negative news about a brand will spread instantly, so companies must actively share and amplify positive messages.
Brands can leverage influencers not only to showcase product functionality but also to highlight their impact on the world.
To remain culturally and commercially relevant, businesses must prioritize Gen Z consumers, who are demanding yet fiercely loyal to brands that resonate with their values.
In summary, Gen Z seeks more than just quality products. They look for real connections with brands, social responsibility, honesty, personalization, and digital engagement. Brands that meet these expectations will gain a devoted consumer base.