The process of making some changes with keeping the associative field of the brand is called redesign or restyling of the logo. This is both a separate process and a component of rebranding.

Sometimes, in connection with constant changes, the redesign of the logo becomes necessary. It is necessary to meet both current market trends, as well as the own mission. Below we will look at some examples of the redesign of the logo. Sometimes with the help of minor changes, the specialists manage to get a more effective logo with a high degree of memorization.


The reasons for the redesign are as follows:

  • logo design is outdated and does not match with the current style of the company;
  • the existing logo is difficult to use in marketing companies;
  • the existing logo is difficult to remember;
  • the redesign of the logo is a part of rebranding the company.