The process of making some changes with keeping the associative field of the brand is called redesign or restyling of the logo. This is both a separate process and a component of rebranding.
Sometimes, in connection with constant changes, the redesign of the logo becomes necessary. It is necessary to meet both current market trends, as well as the own mission. Below we will look at some examples of the redesign of the logo. Sometimes with the help of minor changes, the specialists manage to get a more effective logo with a high degree of memorization.
The reasons for the redesign are as follows: