Guerrilla marketing is the same advertising but less costly and with an emphasis on creativity.
For the first time the concept "guerrilla marketing" was used by Jay Conrad Levinson in his eponymous book "Guerrilla Marketing" defined for the owners of small businesses in 1984.
The essence of guerrilla marketing is the low-budget promotion of goods or services in memorable and extraordinary ways.
5 bases of effective advertising
Nowadays the number of advertising carriers has grown since the Internet advertising has become a rather popular tool. We have already took a look at the Internet adverising in the Yandex nad Google searching engines. In a separate article we will discuss the target advertisng in social networks as well. However, now we will speak about 5 effective bases of adverting as such.
Contextual advertising is gaining much more popularity among companies due to its efficiency. Contextual advertising appears on the page, corresponding to the potential client's request, and gives an opportunity to connect directly with the interested client. If you configure keywords, geography and display time correctly, you can get a large influx of customers.