Facebook is the most popular social network in the world, and its users are increasing more and more. Therefore, it is extremely important for any SMM professional to be aware of Facebook updates and new trends.
In this BrandOn blog, we will explore the latest Facebook updates in 2024.
Meta recently introduced Meta AI based on its own language, the Meta Llama 3 model. This update is available in the US and 12 other countries starting in April 2024. It helps users find nearby restaurants, search for answers to questions, get information about attractions, and even create images. Meta AI is built into the Facebook mobile app.
2. Simplified advertising format
Facebook ads are second only to Google in market share and revenue, accounting for 18% of global digital ad revenue. Many experts consider this social platform to be the place with the highest return on investment. With the launch of Facebook Advantage+ advertising campaigns and its simplified format to use, advertising has become easier than ever. Meta used to offer 11 different ad goals, but in January 2024 they were cut in half. This update does not change any features of the old version but rather consolidates overlapping goals.
3. Facebook ad targeting with AI
As we've already said, Facebook now has the ability to target ads through Advantage+.In addition to easy setup, a neural network allows you to save money.
4. "Development of Metaspace"
Meta continues to invest in the development of Meta Quest to add augmented and virtual reality elements. The company also recently announced Meta Horizon OS, which can be used to create mixed-reality applications.
5. Facebook Marketplace
Facebook Marketplace has become the leading source for shopping, used by 55% of Americans and one in three people worldwide. How can you benefit from it? First, listing products on Facebook Marketplace is now completely free. You can also use Facebook Commerce to automatically upload a catalog of products and display them in the Marketplace. You can also use a business page to display ads on a trading platform or sell products and services from anywhere in the world.
6. Text publications
Although X (Twitter) remains the most popular platform for posting text content, Facebook has also begun to show high engagement statistics. The best text posts attract attention for two main reasons:
This does not mean that every post has to have a humorous or educational message. But at the same time, the text should be useful and attract attention. After all, these are the two most common ways to achieve success and high engagement.
7. Facebook is the most popular social platform for finding local businesses.
Almost everyone uses Google Maps to find something nearby, right? Did you know that there are people who use Facebook for these purposes? As a statistic, 51% of people choose Google Maps and 49% choose Facebook.
Concluding the blog, we should note that the Facebook social network continues to develop and change due to technological progress and changes in user behavior. From the introduction of powerful new ad formats to the use of artificial intelligence to optimize campaigns, these trends are shaping the future of digital marketing on the platform. By continuing to monitor these trends, marketers can harness the enormous potential of Facebook to engage with their audience in more meaningful and effective ways, ultimately leading to higher engagement rates.