Top 5 Most Successful Rebranding Examples

Rebranding: A Key Step Toward Business TransformationRebranding is crucial for any company that wants to refresh its image, attract a new audience, and reposition itself in the market. It can significantly enhance brand recognition, trust, and influence. In BrandOn’s latest blog, we present the 5 most successful rebranding stories in history, which changed the fate of these brands and impacted entire industries.
 

   1․ Apple

In the 1970s, Apple entered the technology market with a logo featuring a detailed Apple illustration. However, in the 1980s, the company decided to undergo a rebranding. In 1997, with the “Think Different” slogan, Apple introduced a new, minimalist logo. This was followed by the release of revolutionary products like the iMac, iPod, and iPhone, which transformed the technology industry. The rebranding turned Apple into a leader in modern technology.
 

   2․ Nike

Nike was originally known as Blue Ribbon Sports but was renamed Nike in 1971, after the ancient Greek goddess of victory. Its iconic “Swoosh” logo, symbolizing motion and speed, became the brand’s hallmark. The “Just Do It” slogan solidified Nike’s leading position in the sports industry, inspiring millions of athletes worldwide.
 

   3․ McDonald’s

In the early 2000s, McDonald’s faced customer loss and negative reviews. The company rebranded itself with the “I’m Lovin’ It” campaign to overcome this crisis. The new advertising message and smiley face logo fostered a more positive public perception. The rebranding helped McDonald’s regain its position in the fast-food market.
 

   4․ Coca-Cola

Coca-Cola has always been known for its innovative and contemporary approach. However, in 1985, the company introduced “New Coke,” a modified version of its classic drink. While the move failed, it led to the return of the classic Coca-Cola, strengthening the brand’s connection with its audience. This showed that even a misstep can turn into a success.
 

   5․ LEGO

In the early 2000s, LEGO faced financial difficulties. The company rebranded by focusing on quality, innovative design, and cinema. The release of LEGO-themed movies and creative sets transformed the brand into not just a toy company but a cultural phenomenon. 

These 5 successful rebranding stories demonstrate that well-planned and executed rebranding can radically change a brand’s destiny. Success depends not only on external changes but also on reinterpreting values, vision, and customer relationships. We are here to help you take this critical step if you're also considering refreshing your brand. 

Our team specializes in branding and rebranding, offering modern and creative solutions tailored to your business goals. Contact Brandon to create the next success story for your brand together.