Social networks have turned from a place for entertainment and communication with friends into platforms for finding customers and promoting the sale of products and services. Nowadays, many companies have not only a website, but also a page on social networks, and small businesses most often start their journey with online communities.
Audience loyalty, sales, and many business metrics are highly correlated with the behavior of these communities on social media. Most entrepreneurs and companies prefer to hire professionals who know how to attract new customers.
In this article, we will explore the profession of an SMM manager. Finally, who is an SMM specialist, what does he do and what does he do?
First, the SMM manager is not the one who puts hashtags and emojis under selfies. He works with analytics, budgeting, and social media advertising tools.
The SMM manager creates and designs corporate pages on various social networks, develops a strategy for their development (how to attract users, what will be the content, frequency of posts), and fills the group with useful content that will attract and interest the target audience.
A social media manager develops a promotion strategy, analyzes the interests of the target audience, identifies competitors, monitors new trends, conducts a dialogue with followers, answers questions, informs about discounts and special offers, and creates a positive image of the company.
The SMM specialist fully manages the company's promotion process in media communities. His work can be divided into three major blocks:
A social media manager must understand the specifics of working on popular social networks. This allows you to choose the right sites for building a business and develop a successful strategy.
At the initial stage, they select social networks in which the target audience is present, perform competitor analysis, and decide on the concept of the group. The specialist designs the community independently or with the help of a designer, and chooses an avatar, a cover, and a design style for the post.
New posts are constantly appearing on the page, according to the content plan. The SMM professional can write and design them himself or involve other employees. The content of posts may vary. this includes company news, notifications about new products and promotions, and entertainment content such as sweepstakes and contests to attract subscribers.
Valuable skills of SMM professionals are the ability to write texts, work with pictures and videos, as well as the ability to search for necessary pictures on the Internet. High-quality content is the foundation of successful community development.
The SMM specialist should have a good understanding of the advertising tools in social networks, but in large companies, another employee, the targetolog, deals with setting up and launching advertising campaigns.
The analysis allows you to determine how well the chosen strategy works and adjust the promotion method in time. You need to know everything about web analytics, have tools that allow you to analyze traffic, conversion, audience engagement, as well as the effectiveness of different strategies.
Summarizing the blog, we should note that this profession is in demand and will remain in demand as long as social networks exist. Every year, the number of companies that use social networks to promote their business is increasing. That is why the demand for qualified SMM specialists is increasing.